Thesis Statement For Social Media - 1207 Words

I hope the building transition went well. We spoke briefly about the parameters surrounding Elite’s current social media state. In its current state, Elite, as a brand, is not being presented to full potential on any of these platforms. It is vital to note that your practice is eCommerce. You are, nonetheless, selling a trip to your office. Given, it is important to have a beautiful storefront. Social media, in its entirety, is the most effective storefront on the internet, and the utilization of such has proven itself to bring paramount success to many organizations. The various platforms, being Facebook, Twitter, Instagram, and LinkedIn, allow for in-depth information to be distributed to your current and potential clients; all in†¦show more content†¦Utilizing each platform properly, using daily, weekly, and monthly routines, organic attention will be drawn to your brand through content creation. With much of the content, the aim will be to connect with the community at all costs. By being community centered, more people will be encouraged to share any organic content related to Elite. But people will not follow you, you must follow them. To elaborate, it is vital that community patterns are noticed and content is formed around such. Through market analysis and pattern recognition, this can be accomplished. The market is fluid and ever-changing, so predicting and molding to it is the key to success. Organic reach will be accompanied and aided by strategic Facebook and Instagram advertisements. Advanced targeting methods allowing us to reach highly specified target audiences, in a highly traceable fashion. Targeted reach will amount to 150,000 people, minimum, bi-weekly. And this does not include reach in its entirety. Many forms of content are necessary to fulfill the potential at hand, and our team can produce all photography, videography, and graphic design work in-house. Whether used for organic page content, or advertisements, the content will craft the story of the Elite brand. Below further expands on each medium. Photography/Videography To aid in the educational approach, new videos will be necessary. Using Canon EOS D series cameras, with Adobe Premiere ProShow MoreRelatedIs Facebook Making Us Lonely By Stephen Marche748 Words   |  3 PagesIn Stephen Marche’s article, â€Å"Is Facebook Making Us Lonely?† he begins by stating the assumption that there is research suggesting that we have not in any way been more detached from one another, or lonelier, and the cause may be social media. Marche makes a point early on in the article that Facebook is the forefront of most unexpectedly lonely interactivity. That during the crisis and intensity of human loneliness, Facebook showed an attractiveness of promising greater connection. The author thenRead MoreThe Power of Social Media1480 Words   |  6 PagesCritical Analysis of the Power of Social Media Critical Thinking for Foundation Skills for Graduate Management Date submitted: November 29, 2011 Social media is not a new concept to our society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized in 1997Read More22084111 57351200 Essay1359 Words   |  6 Pagesis my descriptive writing. I am a very descriptive writer and I detail everything to the last sentence. June 21, 2015- ENTRY 3: Prewriting and Thesis Statement Brainstorming: Social media and social networking website/apps to connect with people. 1. Facebook 2. Twitter 3. Tumblr 4. Instagram Respond: There are a few differences among these social media website/apps. Facebook is a site where people create profiles, upload photos and videos, send messages and keep in touch with family and friendsRead Moreexample of informative speech outline Essay examples899 Words   |  4 Pagesï » ¿ EXAMPLE OF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just aboutRead MoreAnalysis Of M. Nick Hajli s M 1067 Words   |  5 PagesAlexis Safoyan Professor Armstrong ENG123 O 8 October 2015 Source Evaluation 1. Thesis- The author, M. Nick Hajli, succeeds in conveying to the reader the ways in which social media provokes social interaction amongst society. Hajli specifically states that he strives to â€Å" ...show how social media facilitate(s) the social interaction of consumers, leading to increased trust and intention to buy† ( Hajli, 387) . Furthermore, Hajli accomplishes his goal of displaying the significance of trust on theRead MoreMy Writing And Writing Style Essay1300 Words   |  6 Pagestransformed from something mediocre to something quite exceptional. In high school, even when I took advanced placement English and Literature courses, I was never good at writing. My writing would lack structure, reasoning, syntax, and a well-defined thesis statement. My inadequate grades on writing assignments lowered my self-esteem, so I assumed I would never enjoy writing papers because I believed I could never improve. However, since attending a university my writing style has impr oved far beyond my expectationRead MoreHow A Public Relations Campaign Is Carried Out1443 Words   |  6 Pagesdissertation aims to shed some light on the way a public relations campaign is carried out. In order to not only provide a theoretical point of view this thesis will draw on the practical of one of the biggest sport events in Yorkshire: the Tour de Yorkshire. A case study of that campaign in combination with the relevant academic literature will show how a media construction of an event works. The Tour de Yorkshire was promoted as an â€Å"international cycle race† (TDY FAQ) on the official info spread sheet andRead MoreViolent Media Is Good For Kids Essay1083 Words   |  5 PagesViolent Comics Are the New Superheroes In the writing of Gerard Jones â€Å"Violent Media is Good for Kids† is very interesting essay in which he describes how violent media can help kids to overcome obstacles, but whether it is convincing or not, I am not truly sure because the way the essay is written is biased. Jones as writer is making this controversial topic to gain more audience to read his writings, in addition, this essay fails in detail, it needs more statistics to support the examples thatRead MoreEntrepreneurship And Long-Term Relationships For A Startup Company856 Words   |  4 Pageshave established a small company and you are looking to expand your business in its current field or into related fields. Currently, your business primarily relies on word of mouth and has a small online presence, but has not branched out into social media and networking. Your small business has the potential of growing exponentially with the implementation of the right strategic communication plan. In a 500-750 word report, discuss the value of networking in developing business opportunities andRead MoreBus 600 Cart the Learning Interface/Bus600Cartdotcom1067 Words   |  5 PagesBUS 600 Entire Course (Ash) FOR MORE CLASSES VISIT www.bus600cart.com BUS 600 Week 1 Assignment Vision Statement BUS 600 Week 1 Assignment Annotated Bibliography BUS 600 Week 1 DQ 1 Importance of Communication BUS 600 Week 1 DQ 2 Ashford Learning Resources BUS 600 Week 2 Assignment Topic Thesis Statement for Research Paper BUS 600 Week 2 Assignment International and Intercultural Communication (2 Papers) BUS 600 Week 2 DQ 1 Reducing Communication Barriers BUS 600 Week 2 DQ 2 Intercultural

Reducing Recidivism Rate Of Juvenile Offenders - 1241 Words

Reducing Juvenile Recidivism Jessica D. Pettit The University of Texas at Tyler Abstract This paper explores the factors that contribute to the recidivism rate of juvenile offenders. Recidivism refers to a person s relapse into criminal behavior, often after the person receives sanctions or undergoes intervention for a previous crime. It explains the advantages and disadvantages that intervention programs, extracurricular activities, education and home and family life have on juvenile offenders. A juvenile offender is defined as a child or young person who has been found guilty of some offence, act of vandalism, or antisocial behavior before a juvenile court (Gelber, 1979). The articles used in this paper are used to inform the reader of various ways to help reduce the recidivism rate of juvenile offenders. Some of the articles explain the advantages and others explain the disadvantages of the various programs. Keywords: recidivism rate, juvenile offenders, reducing juvenile recidivism Reducing Juvenile Recidivism The juvenile population is society’s future and juvenile recidivism is increasing. Recidivism refers to a person s relapse into criminal behavior, often after the person receives sanctions or undergoes intervention for a previous crime. Recidivism is measured by criminal acts that resulted in rearrests and reconviction (Durose, Alexia, Cooper Howard, 2014). Juvenile recidivism becomes a societal dilemma when the children that commit crimesShow MoreRelatedJuvenile Delinquency And Juvenile Criminal Justice System1475 Words   |  6 PagesIntroduction: Juvenile delinquency is an ever growing issue in the United States, according to the Office of Juvenile Justice and Delinquency Prevention, â€Å"In 2012, there were 3,941 arrests for every 100,000 youths ages 10 through 17 in the United States† (OJJDP, 2014). The way juveniles are treated in the criminal justice system is very different than the way adults are. In 1899, in Cook County, Illinois, the first juvenile justice system in the country was founded. This established an alternativeRead MoreReducing The Rate Of Reoccurring Offenses For Juvenile Offenders731 Words   |  3 Pagessuggests that reducing the rate of reoccurring offenses for juvenile offenders is directly related to understanding the factors that increase the recidivism rates for this age group: the origins of the offenders, the behavior problems and causes, the adjudication process, and the type of offense committed. Aalsma, M., White, L., Lau, K., Perkins, A., Monahan, P., Grisso, T. (2015). Behavioral Health Care Needs, Detention-Based Care, and Criminal Recidivism at Community Reentry From Juvenile Detention:Read MoreThe Effects Of Sexual Offending On Adult Offenders1202 Words   |  5 PagesIntroduction Most research on sexual offending focuses on adult offenders, however, juveniles also engage in such behaviors. Official records indicate that juveniles are responsible for 17 to 20 percent of all sexual crimes, except prostitution, and victim reports, as well as, youth self-reports suggest even higher rates of juvenile sexual offending (Letourneau Borduin, 2008). Although it remains clear that there is no specific â€Å"cure† for sex offenders, various treatment programs and punishments have beenRead MoreThe Effects Of Restorative Justice On Juvenile Recidivism1407 Words   |  6 Pageson the effects of restorative justice on juvenile recidivism range from meta-analyses of multiple studies to individual program studies. According to Bradshaw and Roseborough (2005), â€Å"The use of meta-analytic methods provides a useful means for summarizing diverse research findings across restorative justice studies and synthesizing these findings in an objective manner.† (p. 19) . Four meta-analytic studies reveal an overall reduction in juvenile recidivism (Bradshaw and Roseborough 2005; BradshawRead MoreJuvenile Corrections Essay1667 Words   |  7 Pages| Juvenile Corrections | The History, Recidivism Rates, and What Works | | Gina Pardue | Corrections - SPEA J331Dr. Robert Ramsey | 12/12/2012 | | Definition of Juvenile Corrections Juvenile corrections encompasses the portions of the criminal justice system that deal with juvenile offenders. Many of these facilities and programs seem to mirror jails and prisons, but juvenile corrections are not meant for long term sentences. Sometimes sentences for juveniles are only severalRead MoreAmerica s High Prison Population1511 Words   |  7 PagesAmerica’s High Prison Population Since the 1970s, America’s prison population rate has risen 700%. Despite the U.S. comprising only 5% of the world’s population, it is the largest jailer with 25% of the world’s prison population with one in 99 adults in prison and one in 31 under some type of correctional control (Mass Incarceration Problems, 2014, p. 1). According to 2013 data, 2.2 million are currently incarcerated in U.S. prisons or jails (Incarceration, 2013, para. 1), a figure that indicatesRead MoreLabeling Offenders Within The Criminal Justice1551 Words   |  7 PagesThe theoretical paradigm that supports the use of labeling offenders within the criminal justice is cleverly, labeling theory. Mentioned lightly above, was the premise behind labeling theory. This theoretical paradigm is predominantly interesting in exploring labeling of offenders, due to the fact that it both targets the offenders, as well as the individuals who are placing labels or stigmatizing the offenders in the firs t place based off the perceived deviant action. Labeling theory is truly prevalentRead MoreSocial Factors in Probation: Calculating Probationer Risk954 Words   |  4 PagesTitle April 1, 2013 Calculating Probationer Risk Once an offender has served their time in prison they are released back into the community. Many of these offenders will face months or years of community supervision by the correctional system, a program designed to help them transition to civilian life and reduce recidivism rates. Probation officers must therefore understand the risk of recidivism and noncompliance for each individual offender (reviewed by Hildebrand, Hol, and Bosker, 2013). This essayRead MoreThe Incarceration Of The United States1044 Words   |  5 Pagespopulation in the world, with over two million incarcerated (World Prison Brief, 2016), of whom many are juveniles. It is well documented that youths who enter this system are more likely to suffer a host of negative health and lifestyle outcomes, such as alcohol/drug abuse, high school dropout, and mental health problems. Such phenomena occur in stark contrast with the aims of the US juvenile justice system, which supposedly intends to help offending youths re- assimilate back into society as productiveRead MoreJuvenile Recidivism and Cognitive-Behavioral Therapy600 Words   |  3 PagesJuvenile Recidivism and Cognitive-Behavioral Therapy (Participant Information Sheet and Consent Form)-Appendix B As part of the requirements for a degree in Criminal Justice at the State University of New York at Buffalo, I have to conduct a research study. This research looks at the effects of Cognitive-Behavioral Therapy on recidivism rates. Prison recidivism rates continue to be a problem in the United States. Just within the first 3 years of release from prison, it is estimated that more

Why I Love Malaysia Free Essays

MalaysiaMalaysiaMalaysiait is a name that I always keep in my mind. It’s the place that I start my heartbeat from birth, then I grow stronger and stronger until I am now. Without doubt, I love my own country, Malaysia. We will write a custom essay sample on Why I Love Malaysia or any similar topic only for you Order Now I think Malaysia is an ancient wonder of nature and full of aboriginal culture. I must confess that I love Malaysia because of its breathtaking scenery and the greenness of the rich land . It ¶s about sunny and moist along the year in this country. So, our land is rich of the tropical rainforest especially in the east coast of Malaysia. Just imagine that you take the canopy walk to get a bird ¶s eye view of the world ¶s oldest rainforest, it sures amazed you. Besides, Malaysia is well known for its natural scenic beauty. For instance, you can experience a cave exploration at Niah Cave or mountain climbing at Mount Kinabalu. Surely this is a nice change of pace, away from the hustle and bustle of the city life. Also, Malaysia is a cosmopolitan country but we have three major races, that is Malays, Chinese and Indians. Even though we come from different races, background, language and skin colour, we live as a big family. Instead of argument, we choose to live in a peaceful and harmonious atmosphere. We treat other people brotherly or sisterly and always have great respect for each other. We took every problem to round-table talks. There are also small number of natives people, which included the Kadazan, Bisayah, Iban, Melanau and so on. Indeed, Malaysia is a country of varied cultures and traditions. Here, I met many people from different cultures and we share our faith and trust. For instance, the Malays believe the existence of Allah and their traditional costumes is  µBajuKurung ¶. Besides, some natives also have very unique tradition. For instance, the Kadazan people in the Penampang of Sabah. The traditional costumes for Kadazan people is  µSinuangga ¶ and  µGaung ¶. Surely you can made a breakthrough for your exploration. They also have their own local beliefs. Furthermore, I ¶m always in high spirits to be under a festive atmosphere because we have many festivity in the whole year. During the season of celebration, the whole town is in festive mood and you may witness a great occasion in our country. The Chinese New Year celebrations falls to mark the beginning of the new year. This special events is the single most important festival in the Chinese Calendar and Chinatown celebrates it like nowhere else with a series of Lion Dance and dazzling light-ups. Truly, I love the local delicacies in Malysia. I really enjoy the traditional cuisine of local people. I have been offered different types of flavor of food, such as the taste of sour, sweet, bitter and spicy. I prefer the food of hot spicy, especially the chicken curry soup from Indians cuisine. I was on cloud nine when my tastebud exploded with spicy hot. However strong a man is, he can ¶t fight against fate! I found that the power of nature is out of our imagination and the coming of disasters are all of a sudden. So I feel lucky to be a Malaysian because Malaysia is free of natural disasters like earthquake, volcano, landslide, tsunami and others. I feel safe and secure living in this country. Deep inside, Malaysia is considered as a wonderland in my heart. On top of that, I relish eating local fruits. In my youth, I climbed rambutan and guava tree to pick and eat the fruits right off the trees. My favourite local fruits is durian and Indian mango. Durian is a large tropical fruit and it is a seasonal fruit in our country. The durian are cheap and easily available. Although it gives out an unpleasant smell, I even still crazy of it. Another is Indian mango which has an aromatic smell and its flesh is bright yellow, very juicy and sweet to taste. In a nutshell, I ¶ll always stick up with my country as it is such a beautiful land. Like no other, I will love you forever, MALAYSIA! How to cite Why I Love Malaysia, Essay examples

Death of a Salesman free essay sample

In Arthur Millers, Death of a Salesman, Willy Loman convinces himself that he is a valued, successful businessman, and that his sons are destined for greatness. His obsession with the American Dream and his ego, causes him to become delusional and totally blind of his actual situation. Willys false sense of reality leads him to escape the truth through his fantasies, flashbacks, and later through death. His state of mind results in him never being able to accept or understand the truth and projects his failures onto Biff. Willy Lomans inability to distinguish his hopes from reality causes him to affect his sons life and views greatly.Willy Loman has a powerful father role in the lives of his two sons, Biff and Happy. Biff, being the favorite, had to meet up to his fathers expectations of becoming successful. Throughout high school, Biff was taught that appearance and ego is what determined ones ranking in life. Betrayal and abandonment are themes that have reoccurred through his life, from when his father abandoned him when he was young, to when his sons leave him in a restaurant, babbling like a maniac in the bathroom. His son, Biff, in his own eyes, ironically induces the final betrayal because Biff refuses to accept Willy’s fevered, dementia-driven dream for his son. Abandonment is one of the foremost figures in Willy’s life, from his current life and even when he was young. In his introduction, he describes his current status in his sales career. I know it when I walk in. They seem to laugh at me†¦I don’t know the reason for it, but they just pass me by. I’m not noticed. † (23) This describes his life currently; a man to be tossed aside in his old age and near uselessness. Here, he has not yet realized the uselessness of his current career and status; he continues his futile lies to his wife as to the income he currently makes and how much he is actually valued amongst his clients. The futile lies he continues to offer himself is also reflected within his flashback with Ben, as he remembers Biff’s childhood.   Can’t you stay a few days? You’re just what I need, Ben, because I—I have a fine position here, but I—well, Dad left when I was such a baby and I never had a chance to talk to him and I still feel—kind of temporary about myself. † (36) This is showing Willy’s final departure from his brother Ben, as he leaves him while Willy begs him to stay. This scene shows that Willy is not secure about himself at all, especially in his parenting, as the only men he viewed as reliable parents – Ben and his real father – abandoned him in his time of real need. The final moment of abandonment occurs when he nears the end of his life, and by his very blood. â€Å"You invite him to dinner. He looks forward to it all day and then you desert him there. There’s no stranger you’d do that to! † (97-98) This is Linda talking to Biff after he had abandoned his father at a restaurant that was arranged by his sons. Biff, after breaking the news to his father about his hopeless future in sales, and after his father breaks down in the bathroom, leaves him and goes off with a pair of women. This abandonment by his own sons reflects the conditions of Willy’s life; one of broken promises, little commitment, and absolutely no respect, which eventually leads to his suicide in search for his son’s favor. But this condition of his life is a cause of betrayal, one theme that will be reviewed next. Betrayal is the other side of Willy’s life, and is the cause of the abandonment of him by his most important person in his life: his son, Biff. One of the most significant betrayals of the entire play happens far before the point at where the book starts. You – You gave her Mama’s stockings! † (95) This is when Biff was a child and comes to Willy in Boston to try and fix his grades, when he finds his father cheating on his mother. This event is so significant that it leads to Biff’s current hopelessness: the betrayal of the father is what leads to his son’s downfall. This betrayal is evident in Biff all throughout the book. â€Å"Spite, spite is the word of your undoing! And when you’re down and out remember what did it. When you’re rotting somewhere beside the railroad tracks, remember, and don’t you dare blame it on me! (103) This is when Willy and Biff are arguing over Willy’s expectations for his son. Willy believes that Biff’s betrayal of his expectations is because of his infidelity; he seeks to separate himself from the responsibility of his son’s failure due to his infidelity. In fact, Willy’s expectations are another thing that have been betrayed. How can he find himself on a farm? Is that a life? A farmhand? In the beginning, when he was young, I thought, well, a young man, it’s good for him to tramp around, take a lot of different jobs. But it’s more than ten years now and he has yet to make thirty-five dollars a week! (5) Willy is talking to Linda here about Biff, his son. He believes that all of his expectations of his son are betrayed, and that this betrayal is based off of him not being what Willy wants him to be. In fact, Biff’s dreams of freedom are strangely similar to what Willy muses about; it could be that this sense of betrayal stems from jealousy of his son. Betrayal and abandonment are not separate entities though; they can be tied together in various ways. Betrayal AND abandonment are very closely related, especially within the story of Willy Loman, and the tragedy that is his life. One of the most tangible combinations of both themes is within his job. â€Å"Charley, I’m strapped. I’m strapped. I don’t know what to do. I was just fired. † (75) Here is Willy talking to Charley about the betrayal of his beloved company he had worked for over 3 decades, and simply abandoned him by the side of the road. Strangely enough, within this scene, there is a path that Willy does not take (out of jealousy), which is when Charley offers him a job In fact, within the same scene, is a statement that echoes the ideas of life, and contradicts the idealism that Willy holds. Willy, when’re you gonna realize that them things don’t mean anything? You named him Howard, but you can’t sell that. The only thing you got in this world is what you can sell. And the funny thing is that you’re a salesman, and you don’t know that. † (75) This is something that Charley tells Willy in an attempt to get Willy to open his eyes to the real world, and away from the dream that has abandoned him in the end. This is significant for something within that conversation sparks the only time he tells the truth within the entire play; that Charley is his only friend. The final betrayal within the play occurs right before his death. â€Å"Ben! Ben, where do I? †¦Ben how do I? † (108) This is Willy calling out to his imaginary brother, right before he commits suicide. At first glance, it does not seem like betrayal or abandonment, but it is what the quote implies. He is calling out to the big brother who abandoned him, final call in his last moments for some sort of advice or consolation, and in his final moments, abandons the family that loves him, despite their conflicts. These are the final words of Willy Loman, right before he proves that he truly is worth more dead than he is alive. Betrayal and abandonment; they are themes that everyone have faced, or will face in the future. Death of a Salesman is perhaps one of the most realistic, if not a tad extreme, representations of the life of a failed and broken man. We can gather the grief within the story, the sense of tragedy with which it comes with, as well as perhaps a view of capitalism that is somewhat cynical in its own sense – it will make one man betray another, or it will make another man have everyone betray him. Man itself can gather from this topic that betrayal itself is not â€Å"wrong†; or at least it can’t be driven out, for reality itself can be seen as betrayal. In fact, the ones you most love can deliver the betrayal itself. What could be the way to avoid such a fate? Only way this play seems to suggest is to become of value to others, one so indispensible that people would beg for you to come back.

World Literature Egocentrism free essay sample

The effect of egocentrism in â€Å"A Doll’s House† and â€Å"Antegone† and its effect on their relationships and the characters themselves. The two word literatures: â€Å"A Doll’s house† by Henrik Ibsen and â€Å"Antegone† by Sophocleus, have both portrayed how the character’s egocentrism contributes to the tragic ending. The types or the role of each character are different, but they both have the same egocentrism: Helmer from â€Å"A doll’s house† and King Creon from†Antegone†. Helmer personally thinks that whatever he does is taken as the highest priority; he even calls his wife, Nora, as animal. Creon, because he is the king of his own empire, he is full of hubris and he, like Helmer, takes all of his actions as the highest priority. However, considering their similarities, their egocentrism affect both of them differently, albeit they have the same ending of losing their family. This shows that both of these characters have a number of similarities and differences based on their egocentrism. We will write a custom essay sample on World Literature Egocentrism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Helmer has a variety of characteristics, which makes him egocentric. His egotistical character has made him lose his precious wife, Nora. Helmer has never considered his wife, Nora, an equal being because he thinks that he has higher priority than in social ranking than an ordinary person. â€Å" And I wouldn’t want you to be any different from what you are- just my sweet little songbird† (15). It can be seen from this quotation that Helmer is the master and Nora is his pet or semi-slave. Helmer, since he is the head of the family, thinks that he is the â€Å"law† and those who go against him will be punished. â€Å" And worst of all, telling me a lie! † (177). By considering his expressions, it is obvious that Helmer thinks himself to be a god-like being of the family and in fact he is not. Helmer becomes indignant because Nora is â€Å"telling him a lie†; like telling the God a lie, Helmer believes that no one shall tell a lie to him. Helmer also expresses his egocentric character, which makes him ridiculous, by saying the good part of himself. â€Å" Oh I’m not so hard-hearted that I’d condemn a man outright for just a single slip† (79), and â€Å" Wasn’t that a good idea of mine? † (186). It is very obvious from the above quotations that Helmer is a type of man who cannot help himself from saying his good points, which eventually causes his relationship deteriorate. In addition to that, Helmer cannot consider ideas steadfastly and this leads to the loss of Nora. â€Å" My dear Nora, I can forgive you anxiety though its rather insulting to me† (189). Because he is egocentric, he considers things negatively rather than positively. The above characteristics of Helmer have led to the consequence of Nora leaving the house. In act three of the play, it can be seen that the characteristics of Helmer changes with his mood. That is why he takes action without the consideration of the outcome of what he has done. â€Å" I could risk everything I had- even my life itself to save you† (219). Before the climax of the play, Helmer is expressing his love to Nora, which made her bit comfortable. However, when the letter, written by Krogstad arrived, he turns into a different person. â€Å" For these last eight years you’ve been my joy and my pride- and now I find that you’re a liar, a hypocrite- even worse- a criminal! † (220-221). In addition to the above quotation, Helmer is also expressing his egocentrism, along with his indignation, to Nora. â€Å" You’ve completely wrecked my happiness, you’ve ruined my whole future† (221). Because he was only concerning himself and covered with emotions, he begins to thrash Nora with the above quotation. And I brought so pitifully low all because of a shiftless woman. The above quotation is contradicting to what he has just said before thrashing Nora. This is because he is self centered and can think of nothing but him. â€Å" And after I’ve cherished you all through our married life. N ow do you realize what you’ve done to me? † (221). Again this egocentric quotation shows that he has lost his prudence because of his current mood. However, Helmer’s character changes when the letter of cancellation arrived. It can also be seen from here that Helmer is egocentric. â€Å" Nora I’m saved! (222). His mid is full of â€Å"me, myself, and I† by looking at the above quotation. As his characteristic has changed, Nora asks him. â€Å" But I have Nora, I swear it- I’ve forgiven you everything. I know now that what you did all for love of me† (223). People will say that Helmer could have forgiven her earlier, but as I stated before, that Helmer’s personal temperament changes is dependent to his moods or current feelings, which is his egocentrism. â€Å"And my great wing will protect you† (223) and â€Å" I shall protect you like a hunted dove that I’ve saved from the talons of a hawk† (224). These quotations are contradicting what he has said before, because his problem is over and he does not need to worry about anything. However, realizes that â€Å" this is a reckoning† (225) and she knows that Helmer â€Å" doesn’t love her anymore† (229) because of his hypocritical temperament and egocentrism. As a result, Nora leaves the house. However, albeit Nora realizes the reality, Helmer still does not realize his egocentrism. â€Å" Over, All over! Nora, won’t you even think of me again? † (231). By looking at the above quotation, it is obvious that his tragic consequence does bring any effect to him. Creon has higher power, in pride, compared to Helmer because of his superior social ranking. â€Å" He can sail on a stormy sea† (13) shows that he believes he is the ruler of the sea. It also shows that he believes he is greater than Poseidon, who supposed to be the ruler of the sea. â€Å" He can entrap the cheerful birds setting a snare and all the wild. Beasts of the earth he has learned to catch Fish that teem in the deep sea with nets knotted of stouts cords of such inventiveness man† (13) indicates that he thinks he is the ultimate king of all living species and he is superior to others because he can â€Å"catch† them. These quotations show that Creon thinks that nobody is as high in rank as him, even Gods. Creon, like Helmer, thinks that â€Å"yet of all things is man the most wonderful† (13). This shows that the power of men is the most powerful and women shall work under men’s command. It can be seen from this quotation that Creon’s act of egocentrism has contributed to the gender inequality, which eventually lead to the tragic consequence, which will be stated after. Compared to Helmer, Creon has high reliability on â€Å"the law of men†, which made by himself. Because he makes the law, this also makes his egocentrism stronger. Creon, because of his egocentrism, his family turned against him and died. In the play, Creon orders the execution of Antegone, but her lover, Haemon, who is also Creon’s son, advices that his deeds are wrong. However, Creon tells him â€Å" I hate a son to have an evil wife† (21). Indicating that he ignores advice, made by Haemon. Creon’s egotistical behavior causes him to look things from only one perspective, which is from â€Å"the men’s law†. Even when the chorus, together with Haemon, urges Creon to things differently, he ends up saying â€Å" What? Men of our age go to school again and take a lesson from a very boy† (25). Because of his stubborn and egocentric behavior, nothing can veer Creon’s mind. Haemon goes up against him calmly to change his attitude, only finds out that Creon takes his advices as a threat and his relation ship deteriorate. â€Å" What? Threaten me? Are you so insolent? † (26), and â€Å" The fool would teach me no sense! You’ll pay for it! † (26), proves the above characteristic of Creon. As the family relationships deteriorate, Creon begins to gain consciousness of the reality and he decided to cancel Antegone’s execution. The deterioration of family relationship, stems from Creon’s egocentrism, is indeed different from Helmer because, Helmer did not realize what he had done whereas Creon did. â€Å"What shall I do? Advice me! I will listen† (38), shows that Creon has finally realized, from the consequence of his egocentrism, that whatever he has done is wrong and he tries to cancel the execution. However, by the time Creon has arrived, Antegone was already dead. Enraged of his tyranny, Haemon tries to kill Creon but he ends up having been killed by Creon. In addition to that Creon’s wife also turned up against him by cursing his name and committing suicide. This is how Creon’s egocentrism obliterated his families. Compared to Helmer, Creon accepts his guilt and he begins regretting himself from his tyranny. â€Å" The wrong I have done by ill- counseling† (43), â€Å"My own stubborn ways have barn bitter fruits†(43), and â€Å" the fault is me not yours†(43) shows that Creon’s regression is the effect of his strong egocentrism. This means that the effect of being egocentric is much worse in Creon than Helmer for relationship wise, but opposite for their individual wise. By comparing two characters in terms of egocentrism, it is incontrovertible that Creon had at least a sense of reality compared to Helmer, because he finally realizes his evil deeds that cause his relationships to be perfidious. Helmer, on the contrary, did not realize even after Nora left the house. This shows that Helmer has more hubris and egotistical than Creon. The similarities they have are their social ranking, gender inequality and egocentrism. Both Helmer and Creon have upper hierarchy and both of them are prejudice against womens and both of are considering them selves as the most self-centered person.

Free Essays on The Athanor

The Athanor Athanor was a large furnace used by alchemists who transmuted lead...into gold, as history states, "the fire which the alchemist tames is...not one of destruction but of purification." The nazis used this and in their minds it was for purification as well, but everyone else seen it as horrifying destruction. Anselm Kiefer created this painting in between the 1970’s and 1980’s. He himself a German, demonstrates the darkness of the holocaust in this piece of art. The Painting shows a hall that leads to a furnace door. The painting uses a good form of visual perspective. The vertical lines of the flooring tile lead you to the door, where as the horizontal lines drift you off to the sides some but not completely. The contrast of light and dark colors help with the continuation of this perspective as well. The lighter grays and other colors are up in the front of the painting, where as, the further back the painting goes the darker and darker it gets. The dark colors of gray, blacks and browns in this painting fully express the dismal tone the artist is trying to portray. There are burn marks toward the ceiling of the painting, an illustration that the fires that burnt then still leaves a mark today. Over the doorway of the furnace, it shows the word â€Å"athanor† blackened and faded, displaying a symbolic approach to the concept that what was is no more. In addition, the Athanor is painted with somewhat of an impasto, thus creating a t extured look throughout the painting creating an even more real look. Overall, Anselm Kiefer and his work on the Athanor created great visual imagery, eliciting deep poignant feelings upon its audience using an association of the holocaust, rather than elaborate gruesome depictions of it. It remains a very profound piece of art today, not only for its composition, but also for its idea and how it expresses it.... Free Essays on The Athanor Free Essays on The Athanor The Athanor Athanor was a large furnace used by alchemists who transmuted lead...into gold, as history states, "the fire which the alchemist tames is...not one of destruction but of purification." The nazis used this and in their minds it was for purification as well, but everyone else seen it as horrifying destruction. Anselm Kiefer created this painting in between the 1970’s and 1980’s. He himself a German, demonstrates the darkness of the holocaust in this piece of art. The Painting shows a hall that leads to a furnace door. The painting uses a good form of visual perspective. The vertical lines of the flooring tile lead you to the door, where as the horizontal lines drift you off to the sides some but not completely. The contrast of light and dark colors help with the continuation of this perspective as well. The lighter grays and other colors are up in the front of the painting, where as, the further back the painting goes the darker and darker it gets. The dark colors of gray, blacks and browns in this painting fully express the dismal tone the artist is trying to portray. There are burn marks toward the ceiling of the painting, an illustration that the fires that burnt then still leaves a mark today. Over the doorway of the furnace, it shows the word â€Å"athanor† blackened and faded, displaying a symbolic approach to the concept that what was is no more. In addition, the Athanor is painted with somewhat of an impasto, thus creating a t extured look throughout the painting creating an even more real look. Overall, Anselm Kiefer and his work on the Athanor created great visual imagery, eliciting deep poignant feelings upon its audience using an association of the holocaust, rather than elaborate gruesome depictions of it. It remains a very profound piece of art today, not only for its composition, but also for its idea and how it expresses it....

Developments in technology Essay Example | Topics and Well Written Essays - 1500 words

Developments in technology - Essay Example Due to this, people all over the earth’s surface irrespective of where they are located can communicate with each other just as if they are actually exchanging experiences in a close platform. A person located several kilometers away from the other can just reach another very far away from him or her by simply pressing a single button on a communication garget. This has been enabled by the recent developments in wireless communications enabling people can connect to each other through a wireless medium. The wireless communication system has come a long way and has still a long way to go given the numerous discoveries made every day in the communication and information sector. Arguably this system has come a long way from the period of the wired communication channels where the wired telephone systems were used to the recent developments in mobile communication systems. This paper will look at the recent developments in communication systems and its applicability in the passing of information and communication systems between people in separate locations across the globe. Turkle raises a quite a number of ways in which technology has been helpful to people in the present times. A wide range of benefits are discussed in her research which are of course the actual happenings in the world of wireless communication and information. . However a number of openings in areas where we have applied technology in carrying out various things in our daily lives as we go about doing our duties and which needs to be addressed. Among of these areas include the education field where technological use has had a profound positive impact in shaping the way people acquire education and knowledge. As we speak, there are a number of students around the world who are doing their studies online. The advent of distance learning has come into the setting as a result of the developments in technology and to facilitate the ease in exchanging information on the internet further expand ing the information and communication sector (Clemons and Weber). One can listen to a lecture while doing some other things or carrying out his or her office mandates without any interruption. Besides, just by a single stroke of the keys on the computer keyboards or a single click on any icons on the computer, one is able to attend a lecture taking place several kilometers away from his or her location. Consequently, a lecturer needs not to actually be present in class every day to teach his or her students as this can be done online by connecting the class to an online location where the lecturer in actually located. From this remote location, the lecturer can teach and the students listen, see whatever is being taught as well as take notes and ask questions where necessary ad later on do the exams and submit their papers online. Besides, if you want to consult a source locate I a remote location on some assignments given in class, you don’t necessarily need to go to the lib rary or go shopping for the book in a far off book shop. All that you need is to have an online access to the library and access the book from the library shelves, read it and extract the information required just from your desk hence bringing learning closer to where we are at any moment. To this extent therefore technological developments have greatly made it easier for people all over the world to gain knowledge. Besides all these, technology has also

(Outline)Ban Driving of Gasoline Powered Vechicles in United States Essay

(Outline)Ban Driving of Gasoline Powered Vechicles in United States - Essay Example gasoline powered vehicles in the unites sates because it has many environmental hazards, high cost burden middle class citizens, and hinders the advancement of alternative fuel research. Today, more than ever before, terms such as global warming, environmental friendly and climate change have become common in conversations. For many years, gasoline powered cars have had negative impacts on the environment and health (Hunderson, 2008). Convectional gasoline powered cars have internal combustion engines that release carbon monoxide, carbon dioxide and nitrogen oxides into the atmosphere. Carbon dioxide is responsible for the increased rate of climate change and global warming. Nitrogenous oxides, when released into the atmosphere travel to long distances and smog on the Ozone layer, is created, in turn (Hunderson, 2008). Because of the high gasoline prices, many middle class motorists are struggling to make ends meet and fuel their cars, at the same time. Some have even given up the cars for scooters and bicycles. In the United States, the average price for a gallon of gas costs $3.59, this is very high compared to $3.19 at the same time last year (McKinney, 2011). The prices of gasoline are rising and will continue rising until people seek alternative powering systems for their vehicles. The United States accounts for more than 40 percent of the consumption of gas in the world. Americans are said to own more cars in a given household and drive longer distances this leads to increased dependency on the fossil fuels and requires additional financial resources to finance the mining, purchase and refining of the fuels (McKinney, 2011). The dependency of the United States on fossil fuels hinders research on other alternative methods of powering cars. Most of the American citizens have not felt the tremendous effects of using fossil powered cars (Motavalli, 2012). They continue using the fuel and are not interested to research on other methods that may rid the country

Philosophy of leadership Assignment Example | Topics and Well Written Essays - 3000 words

Philosophy of leadership - Assignment Example I choose to work in organizations because I want to change the world, and feel that I can have the most impact by aligning my effort with the purpose of others. I take as my purpose fostering the growth of knowledge, the development of people, and improvement of the common quality of life. This revolves round certain guiding principles and values as well. As a leader, one is at the position to sit back and let the Human Resource department, and all relevant individuals dictate your leadership strategy. After all, you are busy serving customers and driving revenue. That is a mistake! Since your success remains tied to having great talent and you play a major role in developing future leaders, you should take an effective role in shaping the leadership strategy. In addition, the foundation of a leadership strategy is a core leadership philosophy (Stogdill, 1955, 102). A leadership philosophy defines what it means to be a leader and is unique to your company. It describes what leaders d o and what is expected of them, and represents the basis for all leadership activity, including development, promotions, and movement. In many companies, the leadership philosophy is abstract and ill defined, but it may lay crafted through a series of interviews and consensus discussions with senior leaders (Sims, 2005, 88). There are many leadership theories. These revolve round trait approaches, contingency of situational models, transformational or charismatic models, and power. They all influence approaches in one way or another. The theories and associated research attempt to explain leader or follower behavior, characteristics, or personality. Some theories refer to the characteristics of the leader. For example, charismatic leaders tend to gain respect and trust. Personality theories on the other hand refer to the leader’s traits such as integrity and honesty (D'Aveni, 2002, 92). Leadership can encourage initiative as well. This lies in the readiness to act that channe ls ability into results. Hesitation often leads to missed opportunities, so leaders must often take the first step or support a colleague who recognizes the opportunity. If people lay asked to take risks, leaders must support them if things do not go well. Often many failures lie experienced, in order to reap the reward, and the path from idea to payoff can be long and unforgiving. I value personal courage, to overcome risk-aversion and maintain integrity. Doing the right thing is not the easiest path often (Hodgkinson, 1983, 122). Doing something, new or enacting change can be difficult even for the visionary. I believe in the Stockdale paradox, that no matter how bleak our reality is, we must maintain faith that we will ultimately overcome and triumph. Thus, my influence as a leader can only be as great as I am resolute in times of trial (Bell, 1990, 123). The question of hiring new leaders against that of growing one’s own lies best answered as a percentage, which can serv e as a useful guide to how you recruit or promote leaders. Many companies have an unstated philosophy that they want to grow their own leadership talent. However, what is the right mix? Establishing this question as stated goal gives clarity to all involved, and should remain revisited every few years. If your goal is 25 percent new hires and 75 percent grow

Phishing and Pharming Attacks

Phishing and Pharming Attacks In this report, it provides overview about phishing and pharming like what is phishing, what is pharming, what are the impacts that caused by phishing and pharming and what are the solutions can be apply to remediate or minimize the chance of being attack by phishing and pharming. Phishing are internet frauds or identity thefts that use to acquire or steal targeted victims sensitive information like personal identity data or financial account credentials. Phishing can be carried out by attackers using social engineering like sending email, through instant messaging (IM), peer to peer (P2P) networks, search engine and other techniques to redirect users to fraudulent website. Pharming is the new twist of internet fraud or identity theft. It is the evolutionary of phishing that used to achieve the same goal, but pharming is more sophisticated. Pharming can be carry out by using technical subterfuge such as DNS cache poisoning, domain hijacking and other techniques to redirect users to fraudulent website or proxy server to solicit users sensitive personal information. Phishing and pharming attack will cause financial impacts on the targeted victims or hard-hit to small organization. It will also cause the undermining of consumers confident in using internet over secure transaction or communication. Beside from this, phishing and pharming will also cause the law investigation become harder. Table of Content Summary2 Table of Content-3 Table of Tables and Figures4 Introduction-5 Method of Phishing Attack-6 2.1. Link Manipulation6 2.2 Filter Evasion7 2.3 Website Forgery7 2.4 Phone Phishing-8 2.5 Example of Phishing9 2.6 Phishing Report-10 Method of Pharming Attack13 How Pharming Works13 DNS cache poisoning16 Domain Hijacking16 Registration of similar sounding domains17 Impact caused by phishing / pharming18 Prevention of phishing and pharming20 Prevention: What to do?20 Prevention: What not to do?-21 Classic phishing defenses 21 Client-side21 Server-side22 Enterprise-22 Additional Pharming-Specific defenses23 Change Management, Monitoring and Alerting-23 Third-party Host Resolution Verification Services-24 DNS Server Patching, Updating and Configuration25 Search Engine Control-26 Conclusion-27 Recommendation29 Reference30 Bibliography31 Appendix32 Template 1.032 Template 2.034 TABLE OF TABLES AND FIGURES Figure 1-9 Figure 210 Figure 311 Figure 412 Figure 514 INTRODUCTION Phishing and Pharming are two of the most organized crimes of the 21st century requiring very little skill on the part of the fraudster. These result in identity theft and financial fraud when the fraudster tricks the online users into giving their confidential information like Passwords, Social Security Numbers, Credit Card Numbers, CVV Numbers, and personal information such as birthdates and mothers maiden names etc. This information is then either used by fraudsters for their own needs such as impersonate the victim to transfer funds from the victims account, purchase merchandise etc., or is sold in a variety of online brokering forums and chat channels for a profit. The Anti-Phishing Working Group (APWG) study indicates that 26,877 phishing attacks were reported in October 2006, a 21 percent increase over Septembers 22,136 attacks and an increase of 70% as compared to October 2005. Through these attacks the fraudsters hijacked 176 brands resulting in huge financial losses and loss of reputation to enterprises. The Gartner study reported that more than 2 million Americans have had their checking accounts raided by criminals in 2004, the average loss per incident being $1,2002. With phishers developing evermore sophisticated attacks, these numbers are bound to increase in the near future. Hence, battling these attacks has become a high priority for Governments and Industry Groups. METHOD OF PHISHING ATTACK Link Manipulation Most methods of phishing use some form of technical deception designed to make a link in an e-mail (and the spoofed website it leads to) appear to belong to the spoofed organization. Misspelled URLs or the use of sub domains are common tricks used by phishers, such as this example URL, http://www.yourbank.example.com/. Another common trick is to make the anchor text for a link appear to be valid, when the link actually goes to the phishers site, such as http://en.wikipedia.org/wiki/Genuine. An old method of spoofing used links containing the @ symbol, originally intended as a way to include a username and password (contrary to the standard). For example, the link http://[emailprotected]/ might deceive a casual observer into believing that it will open a page on www.google.com, whereas it actually directs the browser to a page on members.tripod.com, using a username of www.google.com: the page opens normally, regardless of the username supplied. Such URLs were disabled in Internet Explorer, while Mozilla and Opera present a warning message and give the option of continuing to the site or cancelling. A further problem with URLs has been found in the handling of Internationalized Domain Names (IDN) in web browsers, that might allow visually identical web addresses to lead to different, possibly malicious, websites. Despite the publicity surrounding the flaw, known as IDN spoofing or a homograph attack, no known phishing attacks have yet taken advantage of it.[citation needed] Phishers have taken advantage of a similar risk, using open URL redirectors on the websites of trusted organizations to disguise malicious URLs with a trusted domain. Filter Evasion Phishers have used images instead of text to make it harder for anti-phishing filters to detect text commonly used in phishing e-mails. 2.3 Website Forgery Once the victim visits the website the deception is not over. Some phishing scams use JavaScript commands in order to alter the address bar. This is done either by placing a picture of a legitimate URL over the address bar, or by closing the original address bar and opening a new one with the legitimate URL. An attacker can even use flaws in a trusted websites own scripts against the victim. These types of attacks (known as cross-site scripting) are particularly problematic, because they direct the user to sign in at their bank or services own web page, where everything from the web address to the security certificates appears correct. In reality, the link to the website is crafted to carry out the attack, although it is very difficult to spot without specialist knowledge. Just such a flaw was used in 2006 against PayPal. A Universal Man-in-the-middle Phishing Kit, discovered by RSA Security, provides a simple-to-use interface that allows a phisher to convincingly reproduce websites and capture log-in details entered at the fake site. To avoid anti-phishing techniques that scan websites for phishing-related text, phishers have begun to use Flash-based websites. These look much like the real website, but hide the text in a multimedia object. 2.4 Phone Phishing Not all phishing attacks require a fake website. Messages that claimed to be from a bank told users to dial a phone number regarding problems with their bank accounts. Once the phone number (owned by the phisher, and provided by a Voice over IP service) was dialed, prompts told users to enter their account numbers and PIN. Vishing (voice phishing) sometimes uses fake caller-ID data to give the appearance that calls come from a trusted organization. EXAMPLE OF PHISHING As scam artists become more sophisticated, so do their phishing e-mail messages and pop-up windows. They often include official-looking logos from real organizations and other identifying information taken directly from legitimate Web sites. The following is an example of what a phishing scam e-mail message might look like. Figure 1: Example of a phishing e-mail message, which includes a deceptive URL address that links to a scam Web site. To make these phishing e-mail messages look even more legitimate, the scam artists may place a link in them that appears to go to the legitimate Web site, but it actually takes you to a phony scam site or possibly a pop-up window that looks exactly like the official site. These copycat sites are also called spoofed Web sites. Once youre at one of these spoofed sites, you might unwittingly send personal information to the con artists. PHISHING REPORT Figure 2: The number of websites hosting key logging crime ware systems raise by over 1,100, reaching 3,362, the second highest number recorded in the preceding 12 months. Web sense Security Labs believes much of this increase is due to attackers increasing ability to co-opt sites to spread crime ware using automated tools. Figure 3: The number of unique key logger crime ware variants detected in January reached a new high of 364, an increase of 1.4% from the previous high in October, 2007. Figure 4: Anti-Phishing Working Group, Phishing Activity Trends Report, June 2005 Phishing undermines consumer confidence. Corporate websites of valid, well-respected companies are being cloned to sell nonexistent products, or to get consumers to participate in money-laundering activities while believing that they are dealing with a legitimate organization. The public relations consequences for the company that has had its website cloned can be as severe as the financial losses. 3.0 METHOD OF PHARMING ATTACK You must be well aware of phishing and its potential to cause damage. They bait bank customers with genuine looking emails and manage to usurp money or personal information from unsuspecting customers with reasonable success. You are also aware that responding to mails sent by your bank may not be a good idea because banks never require to send emails to get your credentials. They have more secure channels to get that information. However, pharming attacks do not require an attacker to send mails. By carrying out pharming attacks, a criminal can get access to a wider target than phishing emails and as quickly as possible. Hence the ph effect on the word farming. They are not fishing, they are farming for gullible people! By the way, pharming is a real dictionary word. HOW PHARMING WORKS Pharming attacks do not take advantage of any new technique. They use the well known DNS cache poisoning, domain spoofing and domain hijacking techniques that have been around for quite long. However, the motives of carrying out these attacks have changed. Earlier they were interested in just disrupting services and causing nuisance. But now, the game has become a matter of money than that of chest thumping. These techniques continue to exist because administrators and website owners dont care to secure and monitor their DNS servers while they have invested millions of dollars in application firewalls. How a typical pharming attack is carried out: Figure 5: 1. The attacker targets the DNS service used by the customer. This server can be a DNS server on the LAN or the DNS server hosted by an ISP for all users. The attacker, using various techniques, manages to change the IP address of www.nicebank.com to the IP address of a web server which contains a fake replica of nicebank.com. 2. User wants to go the website www.nicebank.com and types the address in the web browser. 3. Users computer queries the DNS server for the IP address of www.nicebank.com. 4. Since the DNS server has already been poisoned by the attacker, it returns the IP address of the fake website to the users computer. The users computer is tricked into thinking that the poisoned reply is the correct IP address of the website. The user has now been fooled into visiting fake website controlled by the attacker rather than the original www.nicebank.com website. Once the attacker has managed to get the user to visit the fake website, there are many ways in which the user can be tricked into revealing his / her credentials or giving out personal information. The beauty, or lets say, the notoriety of pharming over phishing is evident from the fact that one successful attempt in poisoning the DNS server can be potentially used to trick all the users of that DNS service. Much less effort and wider impact than phishing. DNS cache poisoning All DNS servers cache the queries that users have made for a certain period of time. This is done to speed up the responses to users for frequently used domains. This cache maintained by the DNS server can be poisoned by using malicious responses or taking advantage of vulnerabilities in the DNS software itself. Domain Hijacking This is an actual incident that took place a year ago. Panix, an ISP based in New York was the target of a domain hijack attack. All domains are typically registered with registrars which store information about the owner of a domain and location of the domains DNS servers. If any of this information is required to be changed, the approval of the domain owner is required. A domain owner can even switch registrars depending on costs and convenience. However, confirmation of the switch is required from all three parties, the domain owner, the old registrar and the new registrar. In case of Panix, a change was initiated by an unknown person in Australia. The person managed to skip confirmation from the old registrar and the domain owner. This was because the new registrar was not following the domain transfer process strictly. The result was, the unknown person managed to gain control over the panix.com domain completely. The person managed to divert all the web traffic of panix.com and customer emails to another server located in Canada. Domain hijacking has the widest impact because the attacker targets the domain registration information itself. Registration of similar sounding domains Similar sounding or similar looking domains are another source of security issues for internet users. An attacker can register a domain www.n1cebank.com and carry out pharming and phishing attacks on unsuspecting customers who dont notice the difference in the letter i being replaced by a 1. Also domain names created by typos on the original words (e.g. www.nicebqnk.com) manage to attract a lot of traffic. One such study on a popular domain cartoonnetwork.com shows that one in four people visiting the website incorrectly type a simple name like cartoonnetwork.com. So what about typo domains? One quick search in Google reveals that it is quite a big concern. An attacker can easily buy typo domains and setup his fake website on these domains to fool unsuspecting visitors. IMPACT CAUSED BY PHISHING AND PHARMING There are impacts that caused by rising of phishing and pharming. One of the impacts that caused by phishing and pharming is the lost of financial on both organizations and consumers. According to the InternetNews.com, there are about $1.2 Billion lost in financial of banks and credit card issuers at year 2003, while at year 2004, there is about  £12 Million lost in financial reported by the Association of Payment Clearing Services in United Kingdom. Due to the credit card association policies, the online merchants that accepted and approved transactions made by using credit card numbers which solicit through internet fraud may need to liable for the full amount of those transactions. This may cause hard-hit to those small organizations. Another impact that caused by phishing and pharming is the undermining of the consumers trust in the secured internet transaction or communication. This situation occurred because the internet fraud like phishing and pharming made consumer feel uncertain about the integrity of the financial and commercial websites although the web address display in the address is correct. Phishing and pharming also caused some impact on the Law investigation. It makes the law investigation become harder because the technique that used by attackers to perform phishing and pharming is more sophisticated. In nowadays, those attackers can perform all of the phishing and pharming attack at a location that provided with the internet connection. With the available of internet connection, they can make use of it to perform attacking activities. Those activities included the control of a computer located in one place to perform phishing and pharmings attack by using computer located at another place. The investigation become harder also because of the division of attacking tasks to several people located in different locations. PREVENTION OF PHISHING AND PHARMING Pharming attacks tend to be harder to defend against that traditional Phishing attacks due to the distributed nature of the attack focus and the use of resources not under the control of the victim organisation.   In addition, the manipulation of the DNS resolution process occurs at such a fundamental level that there are very few methods available to reliably detect any malicious changes. 5.1 PREVENTION WHAT TO DO? By using anti-virus software, spyware filters, e-mail filters and firewall programs and make sure that they are regular updated to protect your computer. Ensures that your Internet browser is up to date and security patches applied. Be suspicious of any e-mail with urgent requests for personal financial information or threats of termination of online account. Dont rely on links contained in e-mails, even if the web address appears to be correct, and use only channels that you know from independent sources are reliable (e.g., information on your bank card, hard copy correspondence, or montly account statement) when contacting your financial institution. When submitting credit card or other sensitive information via your Web browser, always ensure that youre using a secure website. Regularly log into your accounts. Regularly check your bank, credit and debit card statements to ensure that all transaction are legitimate. PREVENTION WHAT NOT TO DO? Dont assume that you can correctly identify a website as legitimate just by looking at its general appearance. Dont use the link in an e-mail to get to any web page, if you suspect the message might not be authentic. Avoid filling out forms in an e-mail messages or pop-up windows that ask for personal financial information. CLASSIC PHISHING DEFENCES Many of the defences used to thwart phishing attacks can be used to help prevent or limit the scope of future Pharming attacks. While readers are referred to the detailed coverage of these defence tactics explained in The Phishing Guide, a brief summary of these key defences is as follows: Client-Side Desktop protection technologies Utilisation of appropriate, less sophisticated, communication settings User application-level monitoring solutions Locking-down browser capabilities Digital signing and validation of email General security awareness 5.3.2 Server-Side Improving customer awareness Providing validation information for official communications Ensuring that the Internet web application is securely developed and doesnt include easily exploitable attack vectors Using strong token-based authentication systems Keeping naming systems simple and understandable 5.3.3 Enterprise Automatic validation of sending email server addresses, Digital signing of email services, Monitoring of corporate domains and notification of similar registrations, Perimeter or gateway protection agents, Third-party managed services. ADDITIONAL PHARMING-SPECIFIC DEFENCES While Phishing attacks typically use email as the attack delivery platform, Pharming attacks do not require any email obfuscation attacks to succeed therefore Phishing defences that rely upon email security play a lesser role. The defences that will be most successful in preventing Pharming attacks focus upon the following areas: Change management, monitoring and alerting Third-party host resolution verification DNS server patching, updating and configuration Search engine control 5.4.1 Change Management, Monitoring, and Alerting The potential for an administrator or other authoritative employee to maliciously modify DNS resolution information without detection is great.   As financial incentives increase, organisations and ISPs will need to ensure that adequate change control, monitoring and alerting mechanisms are in place and enforced. It is recommended that: Wherever editing is possible, access to DNS configuration files and caching data is limited to approved employees only. A change management process is used to log and monitor all changes to DNS configuration information. Auditing of DNS record changes is instigated by a team external to any DNS administrative personnel; with automatic alerting of changes conducted in real time. Regular audits and comparative analysis of secondary DNS and caching servers should be conducted. Third-party Host Resolution Verification Services Toolbars Many third-party developed plug-in toolbars originally designed to detect Phishing attacks are deceived by Pharming attacks.   Typically, these Phishing toolbars show the IP address and reverse lookup information for the host that the browser has connected to, so that customer can clearly see if he has reached a fake site.   Some managed toolbars (normally available through a subscription service) also compare the host name or URL of the current site to an updatable list (or real-time querying) of known phishing sites. Some toolbars now offer limited anti-pharming protection by maintaining a stored list of previously validated good IP addresses associated with a particular web address or host name.   Should the customer connect to an IP address not previously associated with the host name, a warning is raised.   However, problems can occur with organisations that change the IP addresses of their online services, or have large numbers of IP addresses associated with a particular host name. In addition, some toolbars provide IP address allocation information such as clearly stating the geographic region associated with a particular netblock.   This is useful for identifying possible fake Pharming sites that have been setup in Poland pretending to be for an Australian bank for instance. Server Certificates To help prevent pharming attacks, an additional layer can be added to the authentication process, such as getting the server to prove it is what it says it is.   This can be achieved through the use of server certificates. Most web browsers have the ability to read and validate server identification certificates.   The process would require the server host (or organisation) obtain a certificate from a trusted certificate authority, such as Verisign, and present it to the customers browser upon connection for validation. 5.4.3 DNS Server Patching, Updating and Configuration As with any Internet-based host, it is vial that all accessible services be configured in a secure manner and that all current security updates or patches be applied.   Failure to do so is likely to result in an exploitation of any security weaknesses, resulting in a loss of data integrity. Given the number of possible attacks that can be achieved by an attacker whom manages to compromise an organisations DNS servers, these hosts are frequently targeted by attackers.   Therefore it is vital that security patches and updates be applied as quickly as possible typically organisations should aim to apply fixes within hours of release. Similarly, it is important that organisations use up to date versions of the service wherever possible.   As we have already discussed in section 3.6, each new version of the DNS software usually contains substantial changes to protect against the latest attack vectors (e.g. randomising DNS IDs, randomising port numbers, etc.) 5.4.4 Search Engine Control Internet search engines are undergoing constant development.   Many of the methods used by attackers to increase their page ranking statistics are known of by the search engine developers, and a constant cycle of detection and refinement can be observed by both parties.   For instance, Google modified its search algorithm to reset the page rank statistics of web sites that had recently changed ownership this was to reduce the impact of instant backlinks and the weighting they attach to a ranking. Traditionally the emphasis on increasing a pages ranking has been for revenue or lead generation most closely associated with advertising.   However, the increasing pace at which customers are relying upon search engines to access key services (such as online banking) means that a Pharmer who can get his fake site ranked at the top is likely to acquire a high number of victims. Organisations should ensure that they regularly review keyword associations with their online services.   Ideally automated processes should be developed to constantly monitor all the popular search engines for key search words or phrases customers are likely to use to locate their key services.   It is also important that region-specific search engines also be monitored. CONCLUSION The term phishing is about the use of social engineering by performing online imitation of brands to send spoof email that contain of hyperlink to fraudulent website to solicit users sensitive personal information like credit card number, PIN, mothers maiden name and etc. Phishing can also be done through installing keylogger at users computer. Pharming use technical subterfuge like DNS cache poisoning, domain hijacking, routers setting or firmware malconfiguration to redirect users to a fraudulent website. Pharming may also perform by sending the targeted victims an email that contained of viruses or Trojan horse that will install small application that will redirect user to fraudulent website. There are impacts that caused by both phishing and pharming. Those impacts included the lost of financial, undermining of user confident in secured online transaction or communication, hard hit to small organizations and cause the law investigation harder. As a web developer, SSL certificate, switching of the recursion queries or DNS security extension should be apply because it can protect the DNS or website from phishing and pharming attack. Visual clues can also be use so that user can easily differentiate between authentic website and fraudulent website. Token based authentication also one of the technique that can be apply to protect the website or DNS server from phishing and pharming attack. Users are also responsible to protect their self from phishing and pharming attack by not opening email or download attachment from unknown sender or email that required user to respond by clicking on the hyperlink contained in the email. User should also double confirm the URL at the address bar when a warning message like SSL certificate do not match with the sites appear. User can also install security suite or firewall in the computer in order to protect user from phishing and pharming. User can also look for the lock or key icon at the bottom of the browser that lock the site they want to enter their sensitive personal information. As a user, we can also report the attack of phishing and pharming to the related agencies or company through internet or telephone to assist the work of minimize the attack. In addition, laws are also being introduced to against phisher and pharmer. RECOMMENDATION To prevent from becoming the victims of phishing and pharming, I suggest to users that must install security suite or firewall in their computer and the detection signature of the security suite should be up to date. Besides from this, I also suggest that users should beware in opening any email or attachment that they receive in order to prevent their self from becoming the victims of phishing and pharming. I also suggest to web developers that they should use SSL certificate, switch off the recursion queries, install DNS security extension in protect

Review of Literature on Abortion in the Family Essay -- Abortion Pregn

Review of Literature on Abortion in the Family Abortion is a very controversial subject that has been continuously argued over for the past few years and probably for many more years to come. Women who are making the decision are effected emotionally, mentally, and physically since their bodies are going through many changes which it is not accustomed to. The main controversy is, who's right is it to abort? Many will argue and say it is the woman's right to chose what she does with her own body, but what about the father's right? The man's involvement in the abortion decision is not about the woman's choice, it is about his own responsibility to her and the child (Arthur 1999). There are two sides to this abortion topic: the pro-life, which is those who are against abortion altogether, and the pro-choice, or those who believe it is the woman's right to choose if she wants to have an abortion. These two groups offer different solutions to the problem. The pro-life solution is to have the child and basically live with him/her. They believe abortion is not an answer. The pro-choice solution is abortion because of reasons they feel are appropriate. When pregnancy is unwanted women perceive the choice of abortion as the least of three evils: abortion, adoption, or keeping the child (Smith, 2000). Pregnancy changes a woman's life, regardless of whether or not it ends in abortion. The woman making the abortion decision looks at a variety of relationships to help her make the decision. Often, she will discuss her options with a physician or counselor. If she does decide to get an abortion, there are many factors she will have to face. According to an article in Business 2.0, written by David Shribman (2000), women who have had abortions are at greater risk of suffering emotional and psychological problems which may interfere with their ability to concentrate, make decisions, and interact with others. As a result, it reduces the woman's level of job skills and employment opportunities. Post-abortion women are more likely to engage in drug and alcohol abuse, often as a result of the guilt and negative feelings held inside of the m after the abortion. This may prevent them from entering other meaningful relationships. They are likely to become pregnant again and undergo additional abortions and are more likely to never marry, more likely divorce, and m... ... Legal abortion may help parents limit their families to the number of children they want and can afford, both financially and emotionally. Many unwanted babies are abused, neglected, or even killed by uncaring or immature parents (Smith 2000). There is a lack of babies up for adoption because abortion is legal. Perhaps if abortion was illegal, women could go ahead with the pregnancy and then give the baby up for adoption. Abortion is a significant issue in society that has a lot of conflicts. There is still no conclusion because one can see this problem from many different perspectives. If a person supports a pro-life or pro-choice group, they cannot judge objectively if the other group has a different way of thinking. Society cannot judge pro-life activists as a group who have no respect for a woman's right. On the other hand, one cannot say that pro-choice is a better group because they are more aware of human needs. Society will never understand the feelings of a woman who has had an abortion unless they are in her place. To solve this problem, society needs to spend some time to think carefully and to weigh both sides of the issue to make the best decision possible.

Harmonium: Acidic Soil Essay

The poem harmonium examines the relationship of a father and son. I think Armitage has written this poem for parents and children as they would be able to relate to the emotions in the poem. The Author uses the Farrand Chappelette which is a type of Harmonium or small organ to help him reflect the love that he has for his father. In the first stanza the poet talks about the Farrand Chappelette which was â€Å"gathering dust† telling us that it is getting old and it was due to be taken to the skip if Armitage had not wanted it. In the final line of the first stanza Armitage declare that he could have it for a â€Å"song â€Å" an idiom which means that he could have had it very cheap. In the second stanza the poet talks about the sunlight through the glass which could â€Å"beatify saints† in other words bless them and make them more god like and above normal people. Armitage the contrasts this positive statement by saying it had â€Å"aged† the harmoniums case and â€Å"yellowed the fingernails of its keys†. I the last few lines Armitage tells us how the harmonium is played by telling us the organist plays it by continuously pedalling the pedals. In the 3rd stanza the poet talks about the age of the organ and how he and his father had sung there and were good singers. The 4th stanza is the most powerful one as he talks about his father coming to help pick up the harmonium and his father jokes saying that one day he will â€Å"shoulder† his father’s â€Å"dead weight meaning his coffin when he dies. Armitage finds it hard to reply to such a poignant remark because of the emotion of he feels at the thought of his father’s death. I think the poem has a mixture of moods from the first verse to the last and moods that are very contrasting such as the first 2 stanzas are quite happy emotions about how the sun gleams through the glass and the last verse is about the emotions of his father dying. The poet uses many techniques in the poem such as metaphors for example â€Å"fingernails† describing how the sun has ruined the keys of the organ. Also the poet uses personification saying that one of the notes has â€Å"lost its tongue. In the 3rd stanza Armitage uses alliteration twice in the same line, the â€Å"hummed harmonics still struck a chord†. I think this the poet is trying to tell us that the harmonium is close to his heart even though it is old and aged and i think that â€Å"struck a chord† has a double meaning that it also triggered a memory of him singing in church which the verse then goes onto say. I think the message of the poem is that one day your parents will die and the thought of that is not very comforting but remembering the good and bad times can help you get through this. The poem for me is written from the heart and is emotionally very overpowering and the last verse is so powerful that it makes me understand that someone close to me will die one day and I will be too shocked and late to prevent it. When the unfortnate event of acidic soil strike some farms, plants are unable to grow. Using slakes of lime which is a base cancels out the acid in the soil. You need to check the righ amount of acidity in the soil in order to put the same amount of base so that you do not over do it and keep it neutral. This process is called NEUTRALISATION. After the lime is inserted the acidity will fade away and the plants will grow. Farmers add lime, calcium oxide, to soil to help neutralise the soil as most plants grow best in neutral or slightly alkali soil. The lime can cancel out the acidity caused by acid rain. In agriculture, calcium carbonate may be added to acidic soil. The calcium carbonate enters into a neutralization reaction with some of the acid in the soil water, and the soil pH becomes more basic. In farming nitrogen oxide reacts with OH from the rain to form nitric acid which then acidifies the soil making it hard for the plants to grow. The acid stops the growth of the roots therefore the plant cannot absorb enough nutrients which makes the plant grow very slowly and sometimes turn a yellow colour due to the large amounts of acid. N02 + OH = HNO3 This is a huge problem for farmers so they spray calcium carbonate onto the acidic soil to neutralize the soil so that the pants can grow better and faster which is needed for farmers to make a better profit it and the reaction produces produces the calcium nitrate. CaCO3 + HNO3 = Ca(NO3)2 + H2O + CO2 The plants can then use these nitrate ions in the soil and combine them with glucose to make amino acids which the plant the uses for proteins which help it grow and turns the acidic soil into more nutrients for the plant which it needs to grow.

Book of John Essays

Book of John Essays Book of John Essay Book of John Essay One of the major themes of the Book of John is to prove that Jesus is the Messiah and the Son of God. What makes these miracles so special is the difficulty faced to create them and what each is trying to teach. There are seven main miracles, seven being a significant number throughout the bible, that are used to help better understand Jesus and his true identity. We can also find a last miracle in His resurrection, which in itself is simply put that Jesus is a part of God because of how impossible this action seemed. The last miracle is sometimes skipped as a sign that Jesus is the Christ and Messiah. This book was written from true events which is why it is made important and allows people to see who Jesus is. The reason these events are so significant is because they truly happened and carry a deeper meaning that was is read on the surface. The seven main miracles made by Jesus in the Gospel of John are each unique and significant in meaning to the people and the purpose that is behind each of them. The underlying meaning is what the reader should focus on, even though these miracles are claimed to be eye witnessed, making each of the miracles historically true, in a sense. The first miracle of the seven was the Wedding at Cana. This miracle is where the true glory of Jesus is revealed. This specific miracle leads to Jesus disciples having a deeper faith along with all his followers. This allowed his disciples to have a much more complex understanding of him. Jesus turned water into wine which could represent the old Israel converting into a believing Israel (hence the old wine into new). The turning of wine into water portrayed that Jesus is who all things are truly made. The main point of this miracle was to show that Jesus was the true Son of God which makes him the Messiah and is son-ship of God. The second miracle, or sign, is trying to illustrate that the word of Jesus is The Word of God. It does so by having the official leave and head home once Jesus said miou may go; your son will live. Because the official did not question how exactly it was his son would be cured and simply turned around and started going home meant that he believed Jesus without a doubt. In other words, you could simply say that the high official saw the Glory of God by listening intently. This showed the Jesus was the Glory by him saying something will be done, and even from afar, it happening. It means that despite the distance and how sick the young man was, Jesus can heal and is the healing to humanity and all else. This could parallel with the healing of Israel in the new age. This sign speaks to us about true faith and what can happen once we are devoted completely and believe in our hearts and souls that what Jesus commands shall happen. What made the third sign significant aside from curing a man that was lame is the emphasizes on the tact that the man nad been ill tor t eight years. The curing that Jesus did in this miracle can be applied to healing a lame Israel and will now be estored. This miracle did not have a complex form of working other than having the man listen to Jesus and do what he had been told to do and following orders. The lame man would represent Israel and Jesus would represent God, in a sense. This would mean that if Israel obeyed what was commanded of it, God could heal them from their lameness through his son, the Messiah. The curing of the lame man led to a greater faith in the already believing people, or a bigger doubt in the non-believers. The second part of this miracle focuses on how this healing was done on the Sabbath. Of course, the people that doubted argued that Jesus should be stoned because he broke the law of the Lord by working on the Sabbath. Jesus argument was that since he is the son of God he healed the man alongside God which would then mean that this miracle was allowed to be made since God was the one at work. Since certain people were so blinded by their doubt they saw this as breaking the faith by Jesus saying he was equal to God, in a sense. This made them angry and made them want to stone him. They did not learn the lesson that John was getting at, and they could not realize that in front of them stood Jesus, the true Messiah. No matter what miracle or action was done, their views could not be turned around to believe in Jesus. The fourth sign involves Jesus multiplying bread and fish which can be translated to mean that Jesus is the creative word. He is the giver of life, which is what the bread would represent. Jesus proves himself to be greater than Moses by being the true creator of mans provisions. Jesus points out that he can give physical life, but most importantly give spiritual life because he is the true bread of life. The Messiah is expected to feed people miraculously, which is exactly was Jesus does in the nstance. This would then mean the people recognized that he was a Messianic figure. Due to the misinterpretation because of the earthly minds that people have, they wanted physical life and not the spiritual sense of it. Therefore, they wanted to make Jesus an earthly king instead of the Messianic fgure that he was. Jesus then had to point out the true meaning of what he had done emphasizing that those who go to him in faith will find life. False faith would mean that the people believed in the miracle but not in who Jesus truly was. Receiving life through Jesus would illustrate a rusting response to him and who he truly was, the son of God. Since God is nature and God knows all and controls all, the fifth sign would then be attempting to make Jesus a true part, or equal to God in a fatherly-son way of being. The writer of the book of John focuses more of the mystery of how Jesus was able to cross the water without a boat. Jesus being able to walk on water meant that, just like God, Jesus could control the elements of nature and that he was some-what of a higher power than earthly things. This would mean that Jesus was connected to God in a deep and profound way. This miracle, again, reveals his true glory and would mean that believing and having true spiritual faith in Jesus would lead to true life. The sixth sign becomes significant once we read that the man that was healed was blind completely from birth. This was used to portray that Jesus was the light of the world sine he opens the eyes of those who were spiritually blinded from birth. Jesus also emphasizes that the blind nas not been punished and is not a sinner, tor his purpose in life is to show His Glory which would make the man an important person despite being blinded. This could be used to represent the people who were piritually blinded being healed and seeing who Jesus truly was. The blind man would be a spiritually blinded man instead of the physical blindness. Even those who clam to see are blind because they have not seen the light of life, or realize who Jesus truly is. It is only the true believers that understand the Jesus is the Son of God because their blindness has been healed, and the real consequence is that they will see the light of Glory and light of the world. The seventh sign reveals Jesus as the giver of life, and the giver of eternal life, and there is once again a stress on the term Son of God, and the glorifying of Jesus and n the fact that Jesus is both Son of God and Messiah. The raising up of Lazarus in a way very similar to that of the final resurrection is surely a pointer to that resurrection. It is a physical enactment of the glory of the coming general resurrection. So above all it reveals Jesus as the One Who has life in Himself, and as the One Whose voice as the Son of God can raise the dead. While His glory is not specifically mentioned at the end, it was underlined at the beginning. What has happened has revealed the glory of the Father resulting in He Himself being glorified, nd later in chapter 20 the writer goes on to draw our attention to the fact that Jesus is to ascend to His Father, in other words to the glory which He had had with Him before the world was. Again we have the contrast made in the narrative between those who saw and believed the truth about Jesus, and those whose eyes were closed. Johns hope was that his readers would be among those who saw and believed. Note also the reference by the Chief Priests and the Pharisees to signs, but again they were signs which were misunderstood and never properly interpreted. Although Jesus resurrection isnt identified as a miracle, but as The Resurrection, in the Book of John it can be seen as an eighth sign. This miracle revealed Jesus as the Son of God completely without a doubt. This is the greatest miracle of all and is done my Jesus and himself only. I find it significant that those who truly believe do not have to witness in order to be commended. Thus these eight signs, witnessed to as facts by the disciples, and occurring at specified places, manifest the fact that Jesus is both Messiah and Son of God to those who have true faith, with the consequence that they receive life. Although, they are undoubtedly central to the theme of the Gospel it is also unquestionable that they do not in themselves provide a foundational structure that can explain the whole Gospel, even apart from the prologue and the activities of John the Baptist and the passion narrative, do not build on these signs, but are separate elements in the narrative. Therefore, Johns selection of material is not to be seen as dependent only on the seven signs. He has a wider view. Chapter 7 does, however, in its own way bring out what men were thinking about Jesus. It commences with Jesus brothers encouraging Him to do signs openly, n order to win allegiance from the people, although again they are the wrong kind of signs because the aim was simply physical notoriety. And it goes on to deal with the fact that all were asking questions about Him. But they were not coming to the right answers, because they had not understood the signs. They too were blind. Some, however did respond to His miracles and would appear to have acknowledged His Messian ship, although not in the tullest sense required by John, and this eventually leads on in to a confirmation, and even expansion, of Jesus revealing Himself as the water of life and the giver of the Spirit.

Boutique Hotels Starting and Running

Boutique Hotels Starting and Running Introduction In the 21st century, the hospitality industry has thrived. Traditionally, there has been saturation of big monopolies of hotel brands, with their primary objective being provision of lodging accommodation for travelers.Advertising We will write a custom term paper sample on Boutique Hotels: Starting and Running specifically for you for only $16.05 $11/page Learn More A boutique hotel is a luxurious, personalized version of the traditional hotels whose focus is on the provision of a comfortable, intimate, and welcoming setting. According to Dubois (2010), the personalized service and design reflects the characteristics of the target market and is the distinguishing feature that categorizes a hotel as a boutique hotel. Boutique hotels were started in the early eighties, with two of the world’s first boutique hotels opening in 1981 – these two hotels are The Blakes Hotel in South Keningston, London designed by Anouska Hempel, and The Bedford in Union Square San Fransisco, now a series of 35 such hotels of the Kimpton Group (Dubois, 2010). Starting Up Location and Destination The most significant factor to consider when starting a hotel is the destination and location, although product quality, market demand, a well-defined marketing approach, and effective reservation coverage play a major role that contributes to the success of the business (Yanos, 2008). For a city destination, the location should be in a trendy neighborhood, central to other things that are going to complement the business. Indeed, good locations lead to guests’ loyalty and interest (Nickisch, 2011). A city destination attracts a diverse market from leisure, business, events, and conventions all week long. Ideal city locations are fashion centers, media capitals, cities with vibrant economies, and trendy residential areas. For a resort destination, the more the indigenous a location, the better, as this gives guests a chance to explore the local feel without sacrificing luxury. The hotel should be tucked well behind mountains, in valleys, deep in the jungle, near a lake or watering points in wildlife reserves or in deserted corners of islands. Indeed, the more difficult it is to reach the destination by conventional means, the more fashionable the location is considered (Yanos, 2008). The location is dictated by the destination; this defines the style, dà ©cor, and architectural design of the hotel and hotel rooms. It is generally a good idea to avoid areas that are too saturated with boutique hotels.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Financing Boutique hotels are a big investment, as their start up costs are quite high and the marketing is costly, as it needs to be continuous (Enz, 2009). The cost varies depending on the location, number of rooms, and the additional amenities in the premise s. Buying an already existing property and renovating it to fit the desired design and needs is generally more cost effective than developing a new project from scratch. With limited finances, one should consider remote, scenic locations, suburban locations, or renovating an old city hotel in a transitional neighborhood, where property values are rising; this is not only cheaper, but it also has favorable future prospects (Yanos, 2008). It is not easy to find funding for boutique hotels, as non-branded lifestyle hotels are seen as a risky investment (Dubois, 2010). One can also consider partnership with an investment group that will help with the financing of the project be it building, or acquiring reposition, to the desired standard under agreed terms. This is particularly important because with the financial pressure reduced, one can concentrate on the quality of the project. Commercial loans, which are tailor-made to suit boutique hotel financing, are also a viable option althou gh at a higher cost. Partnerships also play an important role in the financing of the business and the partners can vary from affluent hoteliers interested in new ventures to other businessmen. Architecture and Design The focus should be in style, distinction, warmth, and intimacy. There are no standards, but each design should fulfill individual needs. The right design, destination, and location determine the success of the hotel (Yanos, 2008). The location determines style and materials used, be it stone, timber or even logs. The hotel should be designed to reflect or blend with the area, taking advantage of what the area has to offer. For instance, beach resorts may take advantage of the oceanfronts and water for swimming or creating swimming pools using salty water, or log cabin rooms in the wild to blend in with nature. Successful resort boutique hotels unite traditional architecture with the comfort of luxury and modernization without losing the personality of the local commun ity. The design should have a theme, and the selected theme should attract all senses (Dubois, 2010). Different themes can be incorporated in different rooms to create a personal touch that appeals to individuals.Advertising We will write a custom term paper sample on Boutique Hotels: Starting and Running specifically for you for only $16.05 $11/page Learn More The target market, which is usually between early 20’s to mid 50’s mid- to upper-income groups, should be represented and the style and design should describe their characteristics. Skilled operators in the boutique segment increasingly use psychographics to understand and define their customers. Psychographic is a marketing classification used to define customers by attributes such as lifestyle, aspirations, interests, attitudes, and beliefs. For example, Joie de Vivre hotels- create each of its hotels around a reader-base of a popular but specialist magazine such as Rolling Stone. Thi s is the theme behind their first hotel, The Phoenix, which opened in San Fransisco in 1987 (Dubois, 2010). Themes could be romance, music, wildlife, historic details, or fashion. The lighting, colors, music, or art can be used selectively to appeal to all senses and create a feeling of intimacy (Yanos, 2008). The idea of a boutique hotel is entertainment in its own nature; hence, the exceptional themes and visually spectacular decorations are a necessity. Amenities In the hospitality industry, the primary goal should be getting people to become regulars, hence the emphasis should be more on service than on the amenities; however, luxury is necessary (Stellin, 2007). Plan the amenities to meet the needs of the target clientele while at the same time defining the hotels’ niche. In addition, it is important to invest in fine furnishings, comfortable beds, quality artworks, fine linens, good quality toiletries, extra pillows, and comfortable chairs (Atkinson, 2007). Small things matter to clients and hence there is need to pay attention to the fine details that make the whole difference in a room. Regardless of the comfort, luxury, and style, one should compete at a practical level, hence the need to have current trend amenities such as Wi-Fi internet Flat screen plasma televisions Cable television networks Air conditioning, traditional spa services Rose petal baths Fitness facilities Bar and grill Excellent food These should be available to provide a competitive edge (Stellin, 2007). Moreover, the investor should always aim and be willing to go an extra mile in order to attract and retain clients with complementary packages such as honeymoon packages, wine and champagne art and painting sessions, guests’ favorite CD collection, and buffet breakfast. Service The common feature that all boutique hotels have is the emphasis on quality service that is personalized in a professional manner. The approach and attitude, but not the size, defines a boutiq ue hotel (Dubois, 2010). The stay-to-guest ratio should be high in order to cater for every possible need that a client may be having.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This may means a high payroll, but it pays off in customer loyalty and the clients do not mind paying extra for the comfort. Lastly, it is important to allow the staff to memorize guest names and encourage friendly interaction to make the guests’ stay memorable. The staff of a boutique hotel should predict or know in advance, the needs and requirements of the guests and deliver to their guests’ expectation (Griffin and Moorhead, 2009). Marketing Develop a high-quality product to appeal to an understanding clientele (Tisch, 2007). Simply, it is the experience and image that are sold, rather than the product itself. Marketing an independent boutique hotel has financial and other resources restrictions because marketing needs to be continuous (Dunne, Lusch, Carver, 2010). A clear, interesting message should be conveyed to the target group. Story development is very important, which relates back to the special nature of experience, or location, or the history behind the c reation of the hotel. Nevertheless, the story must be delivered through effective and affordable channels such as direct mail or direct sales groups, allied marketing, affinity group travel planners, and public relations through press (Yanos, 2008). Legal issues affecting boutique hotels When starting and running a boutique hotel, a number of regulations define its operations. According to Sherry (2001), these include but are not limited to legal status, legal liabilities, providing services to disabled people, employee rights, intellectual property (for example business names, inventions and copyrights), and trading standards, terms and conditions. Others include record keeping, national/local laws, regulations and bylaws, health and safety, fire regulations, planning/ building permission, contracts, duties and responsibilities, regulatory bodies, sources of advice, resolving problems, and the environment. Health and safety: The investor is responsible for the effect his business m ay have on the health and safety of his employees and members of the public. One needs to register with the local authority to comply with the law. Liquor and gaming licensing: Liquor and gaming licensing are both subject to considerable regulation under national laws. Different types of liquor licenses exist to regulate different types of alcohol services. It is therefore important to ensure that the correct license is obtained, and that the license is varied or replaced as necessary where the activities and nature of alcohol service change. Moreover, venue operators must ensure that the appropriate license is held with respect to gaming machines (OFallon Rutherford, 2006). Franchising: Boutique hotel businesses are mostly operated as franchises. This provides the hotel operators an opportunity to establish a business, which is part of a recognized brand, and to enjoy the support of the franchisor in assisting with day-to-day issues, which can arise in the running of any hospitali ty business. In operating as a franchise, it is important to have a clear understanding of obligations that exist under the franchise agreement with the franchisor. The Franchising Code of Conduct operates to regulate the terms, which may form part of the franchising agreement including how the franchise agreement may be terminated in the event of a breach. Business structuring and succession planning: The effective structuring of any business is critical to ensuring that assets of the business and its owners are protected and that the taxation and other liabilities of the business are minimized. Where a business has multiple owners, regardless of whether the owners are related, it is important that the owners enter into a partnership agreement or shareholders agreement to document each persons rights and obligations. This helps to avoid possible disputes, which can be crippling on a business. Over time, as the business grows and the nature of the services provided by the business c hanges and develops, it is important to ensure that the structure of the business also remains relevant and effective (OFallon Rutherford, 2006). Fire precautions: A fire certificate is needed when running a hotel business and this requirement must be met before the hotel starts running. The Environment: There are environmental regulations that apply to boutique hotels in order to protect the environment. The use of refrigeration or air-conditioning equipment, fire equipment, or solvents for cleaning and production of packaging waste makes the hotel liable to some tax. Employees: Employees’ legal rights must be protected. If taking over an existing business, one must usually keep the existing terms and conditions of employment. Buildings: One must take action if a new building or change of use is involved and when existing premises requires structural alterations. In either case, the local authority should be contacted in order to comply with the standing orders. Intellectua l property: Intellectual property describes things such as business names, patents, and inventions. One should protect the company name and logo, along with any inventions, product designs, or copyrights (Sherry, 2001). One should also respect other peoples intellectual property rights. For example, one cannot use the same name as someone else doing similar work in the location/town. Keeping information about people: Boutique hotel business involves keeping information about people, and therefore, one has to be careful about the sort of information kept and how it is used. One needs to register to keep such information on computer because of public concern about personal privacy in the face of rapidly developing computer technology. To keep such information on a computer legally, one may have to register. Benefits of boutique hotels The success of boutique hotel depends on its ability to target appropriate customer groups, cater to their needs, market itself through effective channe ls, and consistently deliver on the expectations of the clients, created through the marketing efforts. Outsourcing of food and beverage outlets to branded restaurateurs and bartenders means that the hotel benefits from pure income arising from space letting. The boutique hotels enjoy strong customer demand and favorable economics. The hotels can survive without restaurants, ballrooms, meeting spaces, although the presence of these amenities, in the appropriate style, is profitable (Yanos, 2008). Boutique hotels tend to have a higher percentage of repeat business compared to the industry in general, as they have become the preferred choice of affluent young travelers who are seeking an experience, rather than a commodity. However, continued adaptation to changing needs, tastes, preferences, and fashion is needed in order to remain competitive in the flourishing boutique hotel market (Yanos, 2008). Conclusion Boutique hotels have restored the hotel business to its glorious past. Beca use they are far more flexible in style and location, they are more successful, moreover, their success lies within the creative talent of their developers, and their ability to attain the visibility needed to make it on the world map of global travelers. 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